Karolina Zak

  1. NG Poland
  2. / Speaker

AI Conference 2025 (Warsaw & Online)
Learn from the BestMeet Karolina Zak

Karolina Zak

AI in Retail: From Forecasting to Conversational Decision Support

A real-world case study on how machine learning models can predict sales using features such as alcoholic and non-alcoholic beverages and weather conditions. The talk will focus on experimenting with and optimizing different model parameters to improve forecast accuracy. As a next step, the system will be integrated with a GenAI-powered chatbot to make forecasts and scenarios easily accessible through natural conversation.

Karolina Zak - ML Engineer, HEINEKEN | Poland

Technology Specialist HEINEKEN, working on Business Intelligence and Machine Learning projects. Previously in fintech, focusing on risk analysis and process optimization. Active speaker – delivers internal AI trainings, as well as lectures at universities and Toastmasters on data and AI in business and technology.

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